Advertising roads so everyone flocks to them is, in Prior's mind, a bad idea
Prior reflects on public disgust for the Goodwood Festival of Speed, and how lonely roads are often the best
Morgan announced that its three-wheeled vehicle is to make a return to sale in the US
In this week's column, Prior admires volume manufacturers that stick to their roots, and sticks up for big cars
Jaguar Land Rover will be an "anchor customer" of the Tata battery factory opening as soon as 2026
Commitment to £4 billion battery plant could supercharge investment in the nation's electrification
Artura production is yet to be at full capacity, said Leiters
McLaren's culture and strategy have drastically shifted during CEO Michael Leiters's first year
Dacia Bigster – previewed by concept pictured – could feasibly take Dacia's pricing into the £30,000s
Dacia must "enrich the car content" to remain competitive and profitable as inflationary pressures hit
Limited-range compromises (such as with the Spring) are often far less significant than imagined
Electric supermini finally confirmed for UK sales from 2024; prices expected to start around £15,000
Human connection must not be forgotten in industry's technological shift
Sacrificing supplier relationships to cut costs risks ruining the experience for the end user
Stadler was Audi boss for 11 years from 2007
Rupert Stadler took a plea deal to escape with a suspended sentence and a €1.1m fine
Lamborghini's largest UK dealership opened recently in Hatfield
Dealers and Audi's ownership remain critical to the brand's success, says Stephan Winkelmann
How could a modern-spec electric car ever adhere to the spirit of the original Beetle?
An electric new-age Beetle wouldn't fit the mould of the original, so it's reassuring that a retro revival is off the cards
Luxury brands and volume players are seeing profits, but Chinese manufacturers have an advantage
Better packaging, more control and greater engagement could be key to extracting value from EVs
Fiat launched its virtual dealership service in December 2022
Keeping ahead of digital trends can distract from the important business of building cars
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