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MWIC Bonus Episode 12: Autocar Meets Kia design boss Karim Habib

Habib shares the secrets of Kia's design success with Autocar editor Mark Tisshaw

News

by Matt Prior

1 min read

14 June 2025

Karim Habib has overseen a dramatic restyle of not just Kia's range of cars but also the company's branding and logo.

Kia has achieved double digit growth over the past five years in all major markets, and to date is the third best-selling brand in the UK in 2025 behind only Volkswagen and Ford.

Habib shares the secrets of Kia's design success with Autocar editor Mark Tisshaw from his office at the Kia global design centre in Korea.

Matt Prior

Title: Editor-at-large

Matt is Autocar’s lead features writer and presenter, is the main face of Autocar’s YouTube channel, presents the My Week In Cars podcast and has written his weekly column, Tester’s Notes, since 2013.

Matt is an automotive engineer who has been writing and talking about cars since 1997. He joined Autocar in 2005 as deputy road test editor, prior to which he was road test editor and world rally editor for Channel 4’s automotive website, 4Car.

Into all things engineering and automotive from any era, Matt is as comfortable regularly contributing to sibling titles Move Electric and Classic & Sports Car as he is writing for Autocar. He has a racing licence, and some malfunctioning classic cars and motorbikes.