It has almost become the norm for a Chinese car conglomerate to launch a new car brand in the UK, then follow it up with another a few months later. Chery launched Jaecoo and Omoda last year, then decided it also wanted to market Chery-badged cars here too, and it will soon add the Lepas budget brand to its offering.
MG has followed suit, but rather than bring a wallet-pleasing SAIC sibling firm to British shores, it has brought over one that can take it into the premium-executive space: IM, which stands for ‘Intelligence in Motion’. Leading that charge is the IM5, a low-slung hatchback-cum-saloon that’s priced to rival the Tesla Model 3 but offers a comparable amount of space to the Volkswagen ID 7.
Having already put the IM5 through the rigours of a group test, in which it finished a frustrated third behind the omnipresent Model 3 and sleek new Mercedes-Benz CLA Electric, we’ve taken custody of this Long Range model to see if IM’s take on the electric saloon can win us over in daily use.

Prices for the entry-level Standard Range model start from £39,950, while my Long Range version costs a few grand more at £45,495. Option ticking was a brief exercise. The Frozen White paint comes as standard, as does the white interior, which certainly looks more elegant than the grey alternative. IM charges just £545 for a range of exterior colour finishes, whereas you can pay anything from £1300 right up to £2000 if you want your Model 3 in anything other than grey.
All in, our new IM5 doesn’t cost a dime more than its initial list price, and it’s just £500 dearer than Tesla’s equivalent Long Range Rear-Wheel Drive Model 3 – although that does beat the IM5’s WLTP range by around 25 miles. Yet the IM5’s near-five-metre length means the ID 7 is a closer rival, and that costs around £10,000 more.












