Currently reading: iPhone designer Ive "anxious" to reveal rule-breaking Ferrari EV

Electric GT will be unveiled in May and will sport an exterior as radical as its interior, Ive told Autocar

The Ferrari Luce will be “big” in its proportions and sport an exterior design that’s just as radical as its interior, designer Jony Ive has said – but the man famous for penning the iPhone admitted to Autocar that he is “anxious” about showing the new EV to the world. 

Ferrari’s first electric car will be fully revealed in Maranello in May, sporting an exterior penned by the LoveFrom design house founded by former Apple design boss Ive and Australian designer Marc Newson. Details on the Luce's 1000bhp four-motor powertrain and the radical look of its interior, which has also been designed by Ive and LoveFrom. have already been revealed. 

And while it is known that Maranello’s first EV will be a four-door, four-seat GT and hold a similar ride height to the Purosangue, little else has been revealed about the car’s exterior design. Test mules have been seen, but they have been heavily clad in camouflage.

Speaking to Autocar, Ive again remained tight-lipped about the final look, but he did confirm that “there’s no disconnection” between the exterior and interior. Newson added that both the cabin and the body shell were penned "simultaneously… everything at once”, something Ive said makes the car’s complete package “cohesive and singular”. 

This suggests an exterior design that is just as radical and retro-inspired as the cabin (pictured below) could adorn Ferrari’s first EV – and, to further mark it out, something that is different from the other models in the car maker’s stable.

Discussing further the car’s overall look during the unveiling of the interior in San Francisco earlier this month, Ive said: “It's difficult because we're only talking about part of the solution, and it'll be easier to be talking about the whole thing. That's going to be interesting, you know, your opinions; I think we've solved, hopefully, so many problems here [regarding overuse of touch controls within the interior] – and I think when you see the whole thing, one thing that is hopefully compelling is that it's singular: you can see there's a perspective, there's a point of view. 

Ive confirmed that the EV is “still clearly a Ferrari”, but he added: “It’s a different manifestation based on some of the beliefs around simplicity and the inherent beauty of something."

He said this was “not a design by committee”, adding that “there is very often a huge disconnection, with different departments working on different aspects”, which can make the final design of a car feel disconnected from one part to another.

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With the Luce, however, he said the goal was to achieve a singular design, adding: “Piero [Ferrari, son of Enzo and Ferrari shareholder] was very supportive of the purity and the simplicity that we explored.”

Regardless of Piero’s backing, Ive admitted to he is “anxious” about showing the design to the world, primarily due to the weight the badge holds and the number of eyes that will be on it – and the wide-range of opinions that will be offered on it.

Jony Ive (left) and Marc Newson created design house LoveFrom in 2019

Speaking about being tasked with designing Ferrari’s first electric car – a topic that has sparked much debate and opinion across the automotive sphere – Newson admitted it has presented “unique challenges” but with it much “freedom”.

He said: ”One of the great and serendipitous sort of things is that this is an electric vehicle, the first electric Ferrari, right? So that afforded us a degree of freedom that perhaps we would otherwise have not had: literal physical freedom or creative freedom… on many levels here.”

Newson echoed Ive’s comments on the importance of making the car’s design singular, saying: “There are obviously many problems to solve from the interior to the exterior, but there's a consistency and a singularity that enables you to get to the end goal. 

“Sadly, we can't talk about a lot of it [regarding the exterior], but I think if we could, you'd see that level of underlying thread that links everything together."

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Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor.​ His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

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