Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

Collapsed Mustang electromod maker Charge Cars has been bought

Silverstone-based firm went bust last July having not delivered a single example of its £350,000 '67 EV

Collapsed Mustang electromod maker Charge Cars has been bought
News

New Sunderland plant will build motors for next-gen Nissan EVs

Government invests £50m in new factory that will create 183 jobs

New Sunderland plant will build motors for next-gen Nissan EVs
News

DS 4 to gain electric option and new name in mid-life facelift

The updated hatch will also adopt design cues from the recently revealed DS No8

DS 4 to gain electric option and new name in mid-life facelift
Aston Martin Vantage Roadster 2025 front quarter tracking
New Vantage Roadster will dispatch 0-62mph in 3.5sec
News

Aston Martin Vantage Roadster brings 656bhp V8

New model is one of the most powerful drop-top sports cars on sale, thanks to Mercedes-AMG-derived engine

Aston Martin Vantage Roadster brings 656bhp V8
Long-Term Review

Skoda Kamiq 2025 long-term test

Right-sized SUV joins the fleet without an electric motor in sight

Skoda Kamiq 2025 long-term test
News

Private buyers bought fewer new cars last year than Covid-hit 2020

Overall car sales did rise last year but were heavily propped up by fleets – sparking industry worry

Private buyers bought fewer new cars last year than Covid-hit 2020
Opinion

Our favourite cars of 2024: BMW i5 Touring

Pace, space, grace... and the charge to get you back to base. This 592bhp estate has it all

Our favourite cars of 2024: BMW i5 Touring
News

Nio's budget EV brand Firefly launches £16,000 hatch that's bound for Europe

Dubbed the “small smart, high end electric car”, it is positioned as a rival to the BYD Dolphin and Renault 5

Nio's budget EV brand Firefly launches £16,000 hatch that's bound for Europe
News

UK records worst November for car production since 1980

It also represented the ninth consecutive month of decline this year

UK records worst November for car production since 1980
Honda 0 Series preview
The SUV concept (right) will be showcased at CES alongside the Saloon prototype…
News

Honda to unveil 0 Series SUV concept next month

The SUV is one of seven planned 0 Series models set to arrive before the end of the decade

Honda to unveil 0 Series SUV concept next month

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