Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

UK will not achieve 2030 ZEV targets without help, says new Renault UK boss

Car makers must achieve an EV sales mix in 2025 of 28%, rising to 80% by 2030, or face heavy fines

UK will not achieve 2030 ZEV targets without help, says new Renault UK boss
News

Reborn electric Fiat Panda on sale in spring for less than £21,000

New Grande Panda undercuts its Citroën ë-C3 sibling to become one of the UK's cheapest EVs

Reborn electric Fiat Panda on sale in spring for less than £21,000
Genesis GV80 front quarter tracking
GV80 is available from stock only – while supplies last
News

Genesis ends ICE sales in the UK - for now

Brand goes EV-only in the UK as it ends sales of pure-ICE cars, but hybrids are due in the coming years

Genesis ends ICE sales in the UK - for now
Car review

Citroen C4 X

Rakish version of the C4 hatchback hasn't done very well in Western Europe. Can a makeover do the trick?

Citroen C4 X
News

Lexus drops LS from UK line-up after 35 years on sale

Luxury saloon was first launched here in 1990, but homologation and legislation issues have led to its withdrawal

Lexus drops LS from UK line-up after 35 years on sale
Car review

Citroën C4

French firm’s new, comfort-first family hatchback has echoes of a 1970s great

Citroën C4
Alpine A290 front 3 4
The A290 is £10,505 more expensive than the regular Renault 5
News

Alpine A290 hot hatch goes on sale in UK, priced from £33,500

French performance brand's first EV is a warmed up Renault 5 with up to 215bhp; range tops out at £38,500

Alpine A290 hot hatch goes on sale in UK, priced from £33,500
News

Collapsed Mustang electromod maker Charge Cars has been bought

Silverstone-based firm went bust last July having not delivered a single example of its £350,000 '67 EV

Collapsed Mustang electromod maker Charge Cars has been bought
News

New Sunderland plant will build motors for next-gen Nissan EVs

Government invests £50m in new factory that will create 183 jobs

New Sunderland plant will build motors for next-gen Nissan EVs
News

DS 4 to gain electric option and new name in mid-life facelift

The updated hatch will also adopt design cues from the recently revealed DS No8

DS 4 to gain electric option and new name in mid-life facelift
Aston Martin Vantage Roadster 2025 front quarter tracking
New Vantage Roadster will dispatch 0-62mph in 3.5sec
News

Aston Martin Vantage Roadster brings 656bhp V8

New model is one of the most powerful drop-top sports cars on sale, thanks to Mercedes-AMG-derived engine

Aston Martin Vantage Roadster brings 656bhp V8

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