Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

New Audi electric hatchback breaks cover with A2 influence

EV will replace both A1 supermini and Q2 small crossover as Audi looks to simplify its line-up

New Audi electric hatchback breaks cover with A2 influence
News

JLR prepares to build first cars since August "in coming days"

Firm continues recovery from cyber attack with a "controlled, phased" return to car production

JLR prepares to build first cars since August "in coming days"
Land Rover Defender Sport camo sep 2025 front quarter tracking
New images give a clearer look at the Defender Sport, previously seen testing off the road
News

Baby Land Rover Defender: full details on 2027 SUV

SUV could be positioned as indirect successor to Freelander 2 and replace Discovery Sport in line-up

Baby Land Rover Defender: full details on 2027 SUV
News

Ferrari EV breaks cover ahead of first details on 8 October

Electric four-seater begins testing in production-ready form as Maranello primes it for 2026 launch

Ferrari EV breaks cover ahead of first details on 8 October
News

New Peugeot concept to preview next 208's square steering wheel

Polygon concept will feature Peugeot's Hypersquare steer-by-wire system, set for production next year

New Peugeot concept to preview next 208's square steering wheel
News

Zenos brand reborn with £140,000 380bhp roadster

British firm collapsed in 2017, having sold just over 100 examples of the original E10 – then priced at £24,995

Zenos brand reborn with £140,000 380bhp roadster
Smart 4 side static
Autocar render shows how the finished #4 may look
News

Smart could bring back ForFour as rival to Renault Twingo

If such a car is green-lit, the new four-seater would likely take the #4 name and be twinned with incoming #2

Smart could bring back ForFour as rival to Renault Twingo
News

Volvo EX90 finally gains key safety systems in major upgrade

Hardware and software upgrades also bring 800V electrical system for MY26 examples of electric SUV

Volvo EX90 finally gains key safety systems in major upgrade
News

Crucial new Volvo EX60 to be revealed on 21 January

Electric equivalent of best-selling XC60 SUV will offer more than 435 miles of range

Crucial new Volvo EX60 to be revealed on 21 January
Mercedes Mini G Class Autocar render front quarter
Autocar render shows what the 'Mini G-Class' could look like
News

Mercedes 'Mini G-Class': everything we know

German rival for JLR's upcoming Defender Sport will look like a G-Class but be almost entirely bespoke

Mercedes 'Mini G-Class': everything we know
News

Citroen issues no-drive notice for four models over brake worries

Issue affects C3, ë-C3, C3 Aircross and ë-C3 Aircross; incoming Vauxhall Frontera also impacted

Citroen issues no-drive notice for four models over brake worries

Pages