Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

2026 Hyundai Tucson taps Defender appeal with rugged new look

Korean brand aims to steal buyers from key rivals with radically reinvented fifth-generation family SUV

2026 Hyundai Tucson taps Defender appeal with rugged new look
News

£30,850 BYD Atto 2 to go after Volvo EX30

New EV slots into BYD line-up between Dolphin and Atto 3 in competitive crossover segment

£30,850 BYD Atto 2 to go after Volvo EX30
News

Cupra Tindaya: radical design concept to be revealed at Munich show

"Dramatic" show car will preview the next step in the brand's design language

Cupra Tindaya: radical design concept to be revealed at Munich show
News

Vauxhall reveals wild next-gen Corsa concept with 789bhp

The 789bhp Corsa GSE Vision Gran Turismo “shows where Vauxhall wants to take” its performance sub-brand

Vauxhall reveals wild next-gen Corsa concept with 789bhp
News

Solar to supply a third of energy at JLR HQ

The energy farm is the size of 36 football pitches and is part of a push to reduce grid reliance

Solar to supply a third of energy at JLR HQ
leapmotor b10 paris motor show 2024 front quarter
Leapmotor B10 (pictured) will share underpinnings with the new B05 hatch
News

Leapmotor B05: VW Golf rival to be revealed at Munich show

Electric hatchback will be compact relation of B01 saloon revealed in China earlier this year

Leapmotor B05: VW Golf rival to be revealed at Munich show
News

Government extends Plug-in Van and Truck Grant until 2027

The grant discounts the price of a new commercial EV by up to £25,000 and were due to end next April

Government extends Plug-in Van and Truck Grant until 2027
News

Cupra Born and more qualify for £1500 government EV grant

Volkswagen ID 3, Peugeot e-208 and Peugeot e-Rifter are among the latest models to receive the discount

Cupra Born and more qualify for £1500 government EV grant
News

New £3m Lamborghini Fenomeno is firm's fastest car yet

Revuelto-based hybrid hypercar redefines Lamborghini's performance benchmarks

New £3m Lamborghini Fenomeno is firm's fastest car yet
News

New DS No7 breaks cover as brand fights sales slump

Second-generation SUV will arrive next year, and could offer electric power exclusively

New DS No7 breaks cover as brand fights sales slump

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