As I write I have just stepped out of a room in which I have been fantasy-specifying an Alfa Romeo 33 Stradale. It's something all of this model's 33 customers have done: the level of personalisation available is at the 'if you want it and it's feasible, they'll do it' level. But they won't tell me how much one costs at the end of it.
The 33's 'few-off' production run was sold out not before the car was announced but before it had even been designed or approved by Alfa Romeo (and Stellantis) bosses.
It's a - let's call it - £2 million supercar from a car maker that also sells a £30,000 crossover, and yet somehow it seems like a totally reasonable proposition from a company with this badge. It's also very good.

To recap, then. Potential customers - collectors, Alfa fans - were first shown sketches of the 33 Stradale in 2022 and said they would love one, thanks. Their input - and I don't think this is just puff - was taken on board during the next phase of the design process. Alfa formed a committee - the Bottega - to oversee limited-series production once it was approved. Camilla Rostagno, Bottega's head, said: "We were like a start-up: agile and fast."
By the time we saw the 33 Stradale in 2023, the first customer delivery had been earmarked for 17 December 2024. That's a remarkably short time, to the slight consternation of chief engineer Jean-Philippe Delaire, formerly a senior engineer in Citroën's WRC team and later the man behind the entirely decent Peugeot 508 PSE.
This is where it was "useful being part of a big company [in Stellantis]," says Rostagno, talking to me at Alfa's Balocco test track, located between Milan and Turin. It meant the team could leverage "best-in-class" hardware, says Rostagno, "so we had something to start with and worked to make it a true Alfa Romeo".







