Currently reading: Hyundai's retro-styled 45 EV previewed again ahead of unveil

Frankfurt-bound concept shows off Korean brand’s future design direction while paying tribute to its historic models

Hyundai has again previewed its Frankfurt motor show star car, a retro-styled electric concept. 

Called the 45, it's said to feature styling references to the brand’s first production car, the Mitsubishi-powered Pony hatchback, which was launched in 1974. 

The first preview image of the EV showed off an LED bar across the rear that will display a matrix flourish upon start-up. Now a rear-side view reveals the car's large wheels and minimalist profile. 

Elsewhere, we can see hints that the 45 will bear a resemblance to sibling brand Genesis’s recent Mint concept, with a rakish roofline, a narrow rear window, extended wheel arches and a low, wide stance. 

As well as paying tribute to the brand’s historic design work, Hyundai says the 45 will “act as a symbolic milestone for Hyundai’s future EV design”. 

There's currently no production intent for the 45; it acts as a design study, rather than a preview of a particular future model. However, a Hyundai spokesperson said the concept is based on a new EV platform and will “preview the potential for EV designers in the future”. 

The 45 will make its first public appearance alongside an all-new version of the i10 city car and the limited-run i30 N Project C hardcore hot hatch. 

Luc Donckerwolke, Hyundai's design chief, said earlier this year that the firm’s styling language needs to be further differentiated from that of sibling brands Genesis and Kia. 

He said: “Our core task is to differentiate the design philosophy of the three brands, not least because we have a big share in Korea.

“We need to differentiate each model, otherwise the landscape is too homogenous.” 

Read more

New Genesis Mint concept is quirky electric city car​

Limited-run Hyundai i30 N Project C heading to Frankfurt​

Hyundai plans more diverse designs for future models​

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Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years.