The strong interest shown in the Morgan Threewheeler shows that there is a huge demand for quality and innovative British designed and engineered products, according to company boss Charles Morgan.
Speaking to Autocar at the Threewheeler’s UK launch at Salon Privé, Morgan said 480 deposits had already been taken for the £30k motorised tricycle and this would help Morgan top 1000 sales in 2011.
Last year, the firm made 740 cars and Morgan is considering further increasing production to keep up with demand.
The majority of orders for the Threewheeler have come from abroad, said Morgan, and this was down to “a greater confidence of products manufactured in the UK”.
He also believes that, as a concept, the Threewheeler could still be relevant in 100 years. "Cars are too fast for normal use," said Morgan. "This is fast but the real joy is in its acceleration - and it still does 50mpg. As a concept this could last 100 years and should be made for many years to come."
Morgan as a company has also benefited from the early success of the Threewheeler, according to Morgan. "People used to look at us as a maker of interesting classics. But now we're doing something everyone is interested in.
Read the full story on the new Morgan Threewheeler
'We're part of a wider manufacturing rival in the UK and our great strength is in building highly technical and sophisticated products that are in a niche."
Morgan said the firm would be adding a new model to its line-up each year and its latest model would be shown at next year’s Geneva motor show. In 2013, the firm will launch its four-seat Eva GT grand tourer and Morgan said there had been “great interest” in the car since its Pebble Beach launch last summer.
The Threewheeler will be in action at next week's Goodwood Festival of Speed.
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