Porsche will end production of the ICE Macan at the end of July, bringing the curtain down on one of the firm’s best-selling models two years before the launch of its petrol-powered successor.
This retirement follows Porsche's acknowledgement that it underestimated continuing demand for the 11-year-old SUV, having originally expected buyers to migrate to the all-new Macan Electric.
In an interview with Germany's Frankfurter Allgemeine Zeitung earlier this year, Volkswagen Group CEO Oliver Blume admitted Porsche had "got it wrong" with the Macan, saying the product planning at the time had been based on market conditions that had since changed.
Recently released global sales figures illustrate the scale of that miscalculation. During the first six months of 2026, Porsche delivered 35,315 Macans worldwide. Of those, 19,695 were petrol and 15,620 were electric.
When the Macan Electric was conceived, Porsche expected it to replace the ICE Macan with little interruption to sales. Instead, slowing growth in EV demand in a number of key markets has prompted the company to reassess its strategy.
The result is an unusual situation in which one of Porsche's most successful nameplates will disappear from global production before development of a direct successor – heavily related to the new Audi Q5 and codenamed M1 – is completed.
The Macan has played a pivotal role in Porsche's expansion since its introduction in 2014. Together with the larger Cayenne, it transformed the company's sales mix and profitability, becoming one of its strongest-selling models in Europe, North America and China. Losing it, even temporarily, creates a significant gap in Porsche's line-up at a time when demand for premium ICE SUVs remains high.
The withdrawal has taken place in stages. Porsche first ended sales of the petrol Macan in the EU after deciding not to update the ageing model to comply with the new General Safety Regulations (GSR2).
Meeting the legislation's cybersecurity requirements would have required a comprehensive redesign of the car's ageing electronic architecture among other changes, an investment Porsche concluded could not be justified.
The end of production this month extends that decision to every remaining global market.
However, Porsche has taken steps to cushion the sales impact by producing additional stocks of the ICE car. Those stocks are expected to keep it on sale well into 2027 in markets such as the US, Porsche's largest, softening the effect of the production gap until the new ICE Macan arrives.
