Currently reading: The Jaecoo of the 1970s: How Datsun cracked the UK car market

Chinese brands are making rapid inroads into the UK market - how did the Japanese do it fifty years ago?

As Chinese brands have begun swarming into the British car market and a Jaecoo has topped our sales chart, many have drawn comparisons with the rise of the Japanese in the 1970s, led by Datsun (Nissan).

And while there are some major differences between the two tales, there are also some parallels.