Aston Martin has revealed a new, simplified logo that it hopes can make it more appealing to a wider audience as it plots a sales uptick and ramps up to launch its first electrified models.
The British firm expects the fresh logo will allow it to enter new markets, with a specific target on affluent, global buyers, it says.
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This is a joke, right.
Yes, of course. An entirely unecessary slightly revised iconic badge will "allow it to enter new markets." Because the old badge obviously was banned from those markets. Problem solved...
Rearranging the deck chairs.
And still they haven't done what they need to do to save Aston Martin. Sack Marek Reichman.
They can't sack Marek. He's "designing to make people fall in love, to connect with the hearts and minds of [their] customers, every object [he] designs at Aston Martin has deep meaning and intention and is created with honesty and emotion.” And flattening their badge is going to boost sales... ha ha ha! Sorry, I couldn't carry on...! It was too laughable...!