Jaguar Land Rover received an astonishing £68,000 from each car built and sold in the three months ending 31 December as Range Rover models dominated sales.
The figure was up from an already impressive £61,000 from the previous quarter and reflects the extraordinary juggling JLR has overseen to go about its normal business in the face of chip shortages globally. “This is probably the richest per unit data we’ve had for more than 11 years,” JLR chief financial officer Adrian Mardell said on a call with analysts on Monday.
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in the red.
We've had regular make or break vehicles. Just when are they going to stabilise?
JLR appear to have little interest in their loyal customers. Short term profiteering may pay off when supply is short, but it will also be remembered when the supply comes back and customers have gone elsewhere and unlikely to return.
Indeed... my lowly £70k new Discovery order has been languishing for over 9 months now with no sign of being built. I understand the desire to run out the RR/RRS however the 'tricks' they are employing at customers expense is just contemptuous towards them.
As they had one of the best BEVs in the segment 2 years ago, ahead of anything German, hopefully that tech lead will be reflected in future models. Do start to writtle down that waiting list though