Currently reading: Kia braces for tariffs in the US as Trump takes presidency

Around a fifth of the Korean brand's volume in the US comes from a factory in Mexico

“God help you,” says Kia America COO Steve Center when asked what he thinks of the UK’s ZEV mandate, which forces car makers to sell a set proportion of their overall cars as EVs, regardless of demand.

“You can tell manufacturers what to make but you can’t tell consumers what to buy.”

Add a comment…