Stellantis will not sell the Maserati brand, it has today confirmed, in spite of CEO Carlos Tavares’ earlier warning he would “shut down” underperforming car makers.
On Monday, Tavares told reporters: "If they don't make money, we will shut them down.” He added: “We cannot afford to have brands that do not make money.”
Join the debate
Add your comment
Whilst i was never in the markey for a Maserarti, it looked like the old Grand cabrio lost its V8, had a face lift, and came back as a V6 at double the price, or an EV for a lot more. I imagine the same has happened for all of them.
I like the look of the new Lancia Ypsilon, but there is no commitment to make them RHD, and currently they are EV or Hybrid only. I could see one on my drive, at the right price, but only with a manual box, something currently they dont offer anywhere.
Stellantis need to make what the buyer wants, without increasing prices excessively, yet still needs to hit the rules the UK and EU set. Presently they seem to be maki9ng cars to fit the EU rules, without consideration to the price, or what buyers want, and then wondering why profits (and sales) are down.
Stellantis need to rememmber that the customer is the most important part of the equasion. Make what we want, and people will buy them. As for EU and UK rules, lets see how the policticians back down when no one wants a new car any longer