Lovely as it is, Hatfield might not seem somewhere with a big enough pull to require a visit from Lamborghini’s top executive team. Yet the Hertfordshire town is now home to Lamborghini’s 11th and largest UK dealership, and the new HR Owen franchise opened its doors at an event attended by more than 200 UK customers.

The frontman for Lamborghini is Stephan Winkelmann, now on his second stint at the top of the company. While the designs of Lamborghinis are wild, Winkelmann himself is more refined in how he dresses, with the sharpest collar in the industry and a tie knot never out of place. But when he speaks, the formality slips: his eyes smile and give extra meaning and theatre to his words.