Bloodhound heads for high-speed tests in South Africa - US edition

Engineering millionaire Ian Warhurst, whose “seven figure” investment rescued the project from receivership early this year at the last minute, says the project will seek financial and technical backers in earnest once the first South African testing is successful.

“I’m very optimistic about the future,” says Warhurst. “We have a great deal of interest from potential backers, once the car has run. It was always clear, given the history of this project, that first of all we needed to show we can make things happen.”

Bloodhound will be driven by former RAF fast-jet pilot and current record-holder Wing Commander Andy Green, who back in 1997 became the only person ever to drive a car at supersonic speed on land when he took his Thrust SSC record car to a new mark of 763.035mph. The Grafton LSR crew believe they can achieve 800mph as a first step. 

The record attempt is scheduled to take place late in 2020, but the team has set no timetable for their other, much tougher objective of achieving 1000mph on land. “We’ve divided our aims into two separate phases,” says Warhurst, owner and CEO of the project’s supporting company, Grafton LSR. “We’ll concentrate on the record first, and when we’ve achieved that, we’ll use the data and knowledge gained to make a judgement about whether to go for the second phase.”

The test track at Hakskeen Pan, Northern Cape, South Africa has been specially prepared on a dry lake bed by members of the local Mier community. Working by hand, they have removed more than 16,500 tonnes of stone in preparation for Bloodhound’s runs. 

Twelve parallel tracks have been laid out, because the car’s unique aluminium wheels — which don’t have tyres because the rotational speed would throw them off the rims — penetrate the track’s hard surface as they run, and “up to 12” runs are planned for this first trip to South Africa.

The new Bloodhound ownership team is maintaining its role as at attraction to Science, technology, engineering, and mathematics (STEM) subjects for school-age students, by making its results and research findings publicly available. “This is the first land speed record attempt of the digital era,” explains Ian Warhurst. “Digital platforms can share data in real time from hundreds of sensors on the car, allowing budding engineers to see exactly how the car is behaving as it dices with physics.”

Warhurst is funding the current preparations himself, but is depending on the forthcoming tests to attract new backers, especially title and livery sponsors. For now, the car is painted all white, but the Warhurst believes when it “does something” interested corporate and technical partners, currently waiting in the wings, will come forward.

The project moved from its old base near Bristol and is now based in new premises in the SGS Berkeley Green University Technical College, in Berkeley, Gloucestershire, in the west of England.

The car’s new livery – a red fin with a white body – is intended to encourage new investors in the project, which for the first time will offer both title and livery sponsorships. Bloodhound’s original yellow and blue livery, from what they’re now calling the R&D phase, will still be used in photographs and videos, the new owners say. 

Bloodhound project's 2019 rescue explained 

Warhurst established a new company, Grafton LSR Ltd, to run the project. The name is taken from an 1839 painting by Sir Edwin Henry Landseer, which now hangs in the Tate Gallery, of a bloodhound called Grafton.

Warhurst is joined in the new company by familiar faces including driver Andy Green and chief engineer Mark Chapman, along with many others from the original team “to provide continuity”. The team also now includes commercial director and ex-Formula 1 money man Ewen Honeyman, whose job is to find new backers for the project. 

For the time being, Warhurst, who was eight days into his retirement when he heard last December of Bloodhound’s demise by text from his son, will provide “the cashflow to keep the project on track” until extra backers are found. Warhurst recently sold Melett, a turbocharger parts and equipment supplier of which he was the owner and managing director. 

“I have been overwhelmed by the passion and enthusiasm the public has shown for the project,” said Warhurst. “Over the past decade, an incredible amount of hard graft has been invested in this project. It would be a tragedy to see it go to waste. It’s my ambition to let Bloodhound off the leash and see just how fast it can go.”

The former boss of Bloodhound SSC, Richard Noble, will not participate on Bloodhound’s engineering side but will continue to work on its educational aspects. He said: “It was a hard fight to create the Bloodhound car, the largest STEM programme in the UK, the public engagement programme and the 1000 man-year desert preparation. Our weakness was always finance but now, with Ian Warhurst, the team has the support it needs to drive forward.”

Q&A: Ian Warhurst (July 2019)

Why did you buy Bloodhound?

“I had to. They were on the point of cutting it up and sending it away for scrap. In fact, they put it off so I could come and see the car. I knew I couldn’t leave without doing some kind of deal.”

Did you know immediately that you’d go for the record?

“We had to decide whether to put it in a museum or run it as intended. It took about two months to decide it could be a commercial proposition.”