This is Chinese luxury EV start-up Human Horizons’ tilt at the BMW iX and Mercedes EQS SUV: the HiPhi X.
Although it’s an older car than the HiPhi Z electric GT, it’s hardly old – the HiPhi brand itself was only founded in 2019.
It’s similarly differentiated to the Z as a product: by the cutting-edge digital technology that Human Horizons believes will define the future of automotive mobility, combined with a genuinely luxurious ambience and level of passenger accommodation.
Chinese consumers especially love to see the very latest digital tech on a new car, it says, and none of the ‘legacy brands’, it reckons, offers quite the same double act of tech-laden wow factor paired with world-class material richness, quality and comfort.
The X has a simpler, comfort-first dynamic brief than the Z, which it meets more successfully - and it offers some more innovative design features, too.
Sharing its platform and air-sprung-and-all-wheel-steered axles with the Z, the X is both longer and taller but not quite as bluff as a conventional large SUV. It’s like a stretched Jaguar I-Pace, offered as it is in both two- and three-row cabin formats.