General Motors Europe has confirmed at the Paris motor show that it will indeed introduce an all-new supermini in 2013.
According to Opel-Vauxhall design boss Mark Adams, the design of the car is well underway. It will be a "chic, youthful city car," he told us, built at Opel's Eisenach factory in Germany.
Read more on the new Opel city car
However, Opel-Vauxhall is set to surprise by pitching the car at a semi-premium price point. "Certain quarters of the media are expecting this to be a budget offering," Adams explained, "but it'll be anything but."
"We're looking to build the image of our Opel and Vauxhall brands with this car; to show that we can make stylish, desirable and emotional small cars, too."
Adams went on to suggest that the new supermini will be much closer on positioning to a Fiat 500, Citroën DS3 or Mini than a Citroen C1 or a Fiat Panda. "It will be smaller but also more desirable and more expensive than Corsa; not cheaper," he said.
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Re: Opel city car 'won't be cheap'
So in other words, it's GM's answer to the Toyota IQ.
Re: Opel city car 'won't be cheap'
True..though Kylie promoted the StreetKa...proves your point I guess!
Re: Opel city car 'won't be cheap'
A good start would be to market this car in the UK as an Opel. It would also help differentiate it from the cheap and cheerful Agila which presumably Vauxhall will continue to sell.