Renault will radically rethink its approach to interior design with its next-generation electric cars, due from 2028, as part of a bid to improve usability while moving upmarket and embracing ultra-advanced new technologies.
“We are going to bring breakthrough solutions on pretty much everything, including the cockpit and user interaction,” explained head designer Gilles Vidal, as he detailed the futuristic cockpit of the firm’s radical Emblème concept, which is set to evolve into a production car in just over three years’ time.
The show car’s freshly revealed cabin marks a dramatic departure from the firm’s current production car interiors, with an overt focus on digitisation and touch controllability, along with a new approach to ergonomics and prioritisation of driver safety.
The highlight of this new approach to cabin design will be the integration of a new wraparound display that includes three separate screens and spans the entire width of the dashboard, running a future iteration of Renault’s OpenR infotainment system.
The opportunities that affords in terms of “interaction” and “immersivity” are numerous, said Vidal, but Renault will simultaneously buck a trend towards all-out digitisation by ensuring that its future models still have buttons and switches for the most important controls.
“We want to give some physical buttons on top. We will create a hierarchy between all the things that you have to do in a car,” he said.
“For the next generation of cockpits we need to understand what is clever to do [as a button], regarding the evolution of cars and car use. What is clever, we will keep as physical buttons.
“We want to find this balance between physical interactions and screen interactions. They need to be super-visible - there are more and more features and functions inside cars, so our responsibility is to make this super-intuitive and easy-going.”
Vidal elaborated that the firm is adopting a new ‘phygital’ approach to cabin design – meaning a mix of physical and digital controls, including the volume controls and haptic buttons for infotainment – as part of a move to ensure its cars are as functional and as up-to-date as possible, while minimising distractions on the move.
“The easiness of use is the main thing,” said Vidal, adding: “We see some brands with the obsession of putting everything on screens, but maybe that’s not so good in terms of easiness, of understanding every adjustment that you need to do in the car.”
The elements defining Renault's next-gen interiors
Avoiding distractions
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Phygital? Really?
What a lot of hot air, is it really so difficult for manufacturers to work out which functions need to be kept as physical controls so that they need hardly more than a glance away from the road? There's always talk about your "sight not having to go away from the road for too long", physical systems for the most used functions were perfected years ago, the manufacturers would be better spending their time and efforts looking backwards in this respect.
WOW this AI is truly amazing, imagine being able to get into a car and it saying "Where are we going to today" how on earth do Renault do it.