Kia is poised to take on the Volkswagen Golf with a striking new petrol-powered hatchback aimed at global markets – and an eventual European launch could be on the cards.
The new Kia K4 will be offered in North America, Asia and the Middle East as a Skoda Octavia-style liftback as well as a traditional five-door hatch. Kia provides a choice of atmospheric 147bhp 2.0-litre or turbocharged 190bhp 1.6-litre petrol engines.
The five-door hatchback has now been spotted testing near Kia’s engineering centre in Russelsheim, Germany. Although a spokesperson for Kia UK told Autocar that this does not mean the car is poised to go on sale in Europe – and that there are no such plans at present – there are signs of its viability in this market.
The similarly positioned Ceed continues to sell well in Europe despite being an older car than many of its rivals, having been launched in 2018. The hatchback, high-riding Xceed and Proceed have so far this year combined sales of 60,478, according to figures from Jato Dynamics.
That puts the model on a par with some of its most prominent rivals, including the soon-to-depart Ford Focus (47,582 sales), the Peugeot 308 (51,656) and the Toyota Corolla (70,701).
This suggests the Ceed remains a viable product despite the market’s broader shift toward SUVs. The larger Kia Sportage achieved 87,164 sales over the same period.
Assuming a typical product cycle of eight years, the Ceed is due for replacement around 2026. However, Kia has yet to announce any plans for a next generation, which suggests it could look to other models in its portfolio to fill that gap.
The new EV3 is in effect an electric successor to the Ceed, with similar proportions – 4.3m long and 1.8m wide – and a five-door body.
But given that the growth of EV sales in Europe has fallen short of many manufacturers’ expectations, it is possible that Kia would need a combustion-engined model to plug a Ceed-sized hole in its line-up until demand for EVs catches up with previous forecasts. That could provide the business case for importing the K4, which is built in Mexico.
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I like it - looks a bit like the new Astra, only nicer. But I hope it's just the styling that makes it look wide.
I like wide cars. I like the bigger cabin, more storage, and prefer to sit further away from other passengers. They feel more planted, too.
So forgettable, standard hatchback shape but slightly strectched. Probably why it might not make it to the European market.
A 'Golf competitor'?? As: a Dodge Ram, Alpine A110 or Nissan Ariya competitor??. As: One day without mentioning 'Golf' is a day lost? ;)
The Ceed or this long beast are not directly competing said VW.