Ford's moonshot electric pick-up will be called the Fathom and be priced from $28,350 (£21,000) when launched in the US early next year, the company has confirmed.
The moniker references the double meaning of a 'fathom': the standard length of a pair of outstretched arms and the discovery of meaning.
Ford claims the Fathom "welcomes you in with an expansive interior and technology that adapts on the fly".
It will be the first model built on Ford's new Formula 1-influenced affordable EV platform and, as previously reported by Autocar, it could eventually be offered in the UK to complement the company's revamped European car line-up.
The new platform, called Universal EV, features "cooler engineering than a hypercar", according to Ford CEO Jim Farley. It has been developed by a 'skunkworks' project in California set up by Ford to work semi-independently. It will eventually spawn a range of 'global' vehicles.
A teaser video displaying early sketches of the Fathom shows how Ford is rethinking its approach to design and engineering, with dramatically different styling to its existing combustion-engined trucks.
Ford hasn't yet confirmed whether Universal EV products will be offered in Europe, but it could be used for EVs arriving after the company's Renault-platformed small hatchback and crossover, due in 2028.
Since the project is largely a clean-sheet design, Ford has recruited staff from outside the mainstream car industry – with a focus on motorsport, given the belief that lessons on efficiency and aerodynamics learned in competition can give it an edge over Chinese rivals.
Speaking exclusively to Autocar, Farley said: "One of the biggest gifts that Formula 1 ever gave Ford was our skunkworks team in California. Almost every one of them either comes from F1 or is a huge F1 fan."
Farley added that the bulk of the skunkworks staff "have never worked in the auto industry before" but "we picked them for their aerodynamic knowledge" - although he acknowledged that had been a challenge.
