Currently reading: Power List 100 2023 – Technical heads

At no point in automotive history has the job of a technical head been tougher – they are the people who choose where the R&D money is spent

The automotive industry is pushing forward down an array of different avenues and at a pace not seen before.

So, how do you choose where to spend your money? Do you pour it in finding the next battery technology, develop a new, sleeker software, or prioritise autonomous driving tech?

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