Currently reading: Porsche article: car investment buyers are "immoral"

Firm's website and magazine carry article claims people who buy cars purely as investments are 'spoiling the market'

An article published on Porsche’s official website has hit out at people who buy the brand's vehicles purely for their investment potential, calling this “immoral”.

The article, which comes from the Porsche Klassik magazine, says investors buying machiners for profit rather than to drive are “spoiling the market” by “causing an explosion in prices even for ‘normal’ Porsche vehicles”.

“This demand has sent prices skyrocketing and left an increasing number of old Porsche vehicles sequestered in garages, rarely or never seeing the light of day because they were bought purely as investments,” the article states.

“The speculation in which many dealers are currently indulging is heading towards the downright immoral.”

The prices of used Porsches have increased at record rates in recent years, headed by the rarest and most sought-after models, which is in turn dragging up the price of many used Porsche models.

Two years ago, a 993-generation 911 GT2 from 1995 sold in a London auction for £1.8 million, setting a new record for a Porsche road car. It’s also close to nine times the price of a new 911 GT2 RS. Last year, a ‘flat nose’ 1989 Porsche 911 Turbo SE, a special version of an otherwise common model, went for £245,250.

Similar price surges have been seen for Ferrari models. This was headed by the $38,115,000 (currently equivalent to about £28,285,150) sale of a 1962 250 GTO at auction in 2014.

Aston Martin CEO Andy Palmer has also hit out at buyers of car build slots who intend to sell them for profit, even before the car is built. He said that anyone reserving a Valkyrie hypercar doing this would lose their slot.

In a similar move, Ford implemented a 24-month no-resale period for buyers of its new Ford GT, and has taken legal action against people who have tried to sell them earlier.

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