Currently reading: The luxury EV dilemma: Ferrari Luce's slippery shape is from a pre-China era

Mega EV is shaped by the wind - but Merc and others have learned luxury buyers don't want efficient

Efficiency isn’t sexy. And the new electric Ferrari Luce is not efficient, at around 2.7kWh per mile based on its predicted range of 329 miles from the 122kWh battery. The trouble is the Luce looks efficient. 

We’re told the five-door EV has the lowest drag coefficient of any road-going Ferrari. That’s easy to believe studying that soap-bar slipperiness.