Currently reading: Ford names new European boss as it eyes more region-focused cars

Jim Baumbick named Ford of Europe's first president in three years; remit is to build more Europe-focused cars

Ford has named Jim Baumbick as its first dedicated European boss in three years, as part of a wide-reaching strategy to optimise its business in the region.

Ford of Europe hasn't had an official leader since the departure of former president Stuart Rowley in December 2022.

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