Selling cars online has been an important part of the business for the best part of the past 20 years. The pandemic served to ram home that fact: with dealership footfall nixed overnight, the web transformed from a useful asset to a lifeline.
Yet despite the colossal shift in the sales process over the past few years – accelerated by the advent of online car supermarkets and subscription models – many are missing out on an allegedly transformative opportunity afforded by video.
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