Orders for the Polestar 2 haven't so far been affected by a price hike that took effect at the beginning of July, Polestar UK head Jonathan Goodman said.
The entry price of the 2 rose to £43,150 for the Standard Range Single Motor model, up from £41,900. The same car cost £39,900 when the full 2 line-up was launched in 2021, representing an 8% increase in a year.
“We’re still seeing a very, very strong order take since the start of July, and those people are paying the new price, so there's no reason to see demand declining,” Goodman told Autocar.
Car makers across the spectrum are pushing up prices as they pass on a rise in the cost of raw materials to customers. Electric cars have been affected in particular as the cost of battery cell ingredients have risen.
The price of a new Ford Mustang Mach-E, for example, has increased by an average of over £7700 in the past seven months, with the most expensive GT variant rising by more than £9300.
The price of the long-range Polestar 2 Long Range Dual Motor has risen by almost £5000 to £49,550 in the past year.
Goodman said that he couldn’t give any guarantees that Polestar wouldn’t increase prices again before the end of 2022.
“The reality is that you have to adapt your prices if the market dynamics change, so we will constantly review it,” he said. “That’s true of every brand.”
Polestar said it delivered “approximately” 21,200 cars globally in the first six months of 2022, more than double the 9,510 cars it managed in the same period in 2021.
Polestar’s UK registrations have risen by 72% to 2828 in the first six months of the year, according to figures from the SMMT. The brand, co-owned by Volvo and its parent firm Geely, saw sales of its Chinese-built cars overtake those of Jeep in the period, despite delays getting cars to customers. It also now outsells DS and Smart.
Add your comment