The agency retail model offers a dramatic shift in how cars are sold in the UK, with ‘direct’ sales in effect shifting the burden on selling the car from the dealer to car maker. As electric vehicle sales ramp up, an increasing number of manufacturers are looking to this model as a new way to drive sales, as well as a fresh take on how they interact with customers in an increasingly online world.
But what does it mean for retailers, consumers and manufacturers, as the agency model disrupts a world where all three have interacted in the largely same way for years?
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