Genesis is gearing up for what will be a pivotal year in the UK, as it ends sales of new pure-combustion cars and repositions itself following a turbulent four years since launching here.
The Hyundai-owned Korean premium brand has sold just 3700 cars in the UK to date. That’s 6000 fewer than DS – a brand of a similar positioning and age and in a similar state of flux – sold over the same period.
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