What price to hand over the driving to your car?
With useful vehicular autonomy remaining tantalisingly out of reach, mainly due to cost issues, the topic was hotly debated among car makers and automotive suppliers at the recent CES tech show in Las Vegas.
The desire to make the jump from level-two driver assistance to level three with its promise of hands-off, eyes-off motorway driving remains strong among car makers, who sense this is one option that customers will be prepared to pay big bucks for.
Honda used CES to unveil a new prototype SUV for its planned 0 Series of EVs, which it promised would have the capability to drive long distances without human assistance in around three years’ time.
“We are saying very clearly that we are aiming for global leadership in level-three autonomous driving,” said Mitsuru Kariya, head of Honda’s EV division.
Meanwhile, BMW offered up further details about forthcoming models based on its mid-range Neue Klasse EV platform, which before the end of the decade will also offer level-three autonomy, developed in partnership with chip maker Qualcomm.
Market watchers are convinced it will happen. The bank Goldman Sachs predicted that up to 10% of cars by 2030 will be available with level-three autonomous capabilities with some restrictions, with urban-centred robotaxis accounting for around 2.5%.
“Level three if it's done right will create a revolution in transportation,” Amnon Shashua, CEO of driver-assistance tech market leader Mobilieye told Autocar at CES.
But cost remains a big stumbling block. The industry is largely united in saying that at least one lidar sensor is needed to give a car maker the confidence that its car is aware of absolutely everything going on around it, yet just one of those from BMW supplier Innoviz will cost close to £500, compared with a handful of pounds for a high-resolution camera.
The material costs alone for the hardware needed for level three have hit €2000 (£1678), according to an internal report by one major car maker seen by Jean-Marie Lapeyre, chief technology and innovation officer covering automotive at consultantcy Capgemini.
“That doesn't seem enormous, but actually you have to double that to include engineering costs,” he said.
Right now, only two car makers – BMW and Mercedes-Benz – offer level-three capability, and then only on flagship models sold in Germany and select US states.
Mercedes’ Drive Pilot system, available on its S-Class, is a good illustration of the costs and complexity needed not just to meet regulations but also exceed them by enough to ensure unbroken sleep among Mercedes executives, who now assume responsibility.
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